Last updated: October 28, 2026
American Alpha, Inc. (“American Alpha,” “we,” or “us”) operates www.americanalphagames.com. This policy explains how we handle personal information when you browse our website, contact us, request a quote, create an account, or use our store.
Information we collect
- Information you provide: Your name, email address, phone number, subject, message, product interests, and any details you include in a contact or quote request. If you create an account, we also process your account information and login credentials.
- Cart and order information: When you add products to a cart or use checkout, the site may process product selections, quantities, billing and shipping details, and order history. Online payment methods are not currently enabled. We do not ask you to provide card details through our contact or quote forms.
- Technical information: The site and its service providers may record IP address, browser and device information, pages visited, and similar information needed to operate, secure, and troubleshoot the website.
How we use information
We use this information to respond to inquiries and quote requests, provide product information and support, manage customer accounts and carts, process orders when checkout services are available, communicate about your requests, maintain site security, and meet applicable record-keeping obligations.
Cookies and embedded content
Our website uses cookies and similar technologies for essential functions such as account sessions, shopping carts, and remembering cookie choices. Where optional cookies are offered, you can manage them through the cookie consent banner and your browser settings. Some product pages embed videos from YouTube. Viewing embedded content may allow the provider to collect information under its own privacy policy.
When we share information
Authorized American Alpha staff and service providers may access information as needed to operate and host the website, deliver email, respond to inquiries, support customers, and provide store services. We may also disclose information when required by law or to protect our rights and the security of the website. If payment or shipping services are added, we will update this policy to describe the relevant providers and information shared with them.
How long we keep information
We retain account, inquiry, and order information for as long as needed for the purposes described above, including customer service, record keeping, and applicable legal obligations. Retention can vary by the type of record. You may contact us to ask about information associated with you or request deletion, subject to records we must keep.
Your choices and requests
You can manage optional cookies through the consent banner or browser controls. You may request access to, correction of, or deletion of personal information associated with you by contacting us at orders@americanalphainc.com. We may need to verify your identity before fulfilling a request, and some information may need to be retained for legitimate business or legal reasons.
Security and updates
We use reasonable measures to protect information handled through the website, although no internet service can guarantee absolute security. We may update this policy when our website, service providers, or practices change. The latest version will be posted on this page with an updated date.
Contact us
American Alpha, Inc.
45 Stouts Lane, Suite 8
Monmouth Junction, New Jersey 08852
Phone: 1-732-438-0420
Email: orders@americanalphainc.com